The purpose of this course is to acquaint participants with the concept of advanced statistical analysis through the most advanced computer software. The main objectives are described as: To provide a compact guide and misunderstanding why and when the various methods should be used or not.To develop participants as full fledged practitioner of SPSS in the practical situations.Participants would be able to perform advanced data analysis through SPSS and draw conclusions independently.

This course is a follow up of the Marketing Research sub module in Resource Acquisition and Development. It is assumed that participants would have got a basic understanding the subject. This course deals with the details of the several stages in the marketing research process, namely problem definition, research designing, data collection approaches, questionnaire designing, data analysis etc. The course also aims at familiarizing the participants with the use of qualitative and quantitative techniques in the context of marketing research. The major part of the learning comes from the project that the participants will have to work on, in-groups.

The course is designed to provide an overview of the key decision in the promotion strategy formulation. There would be a special emphasis on Advertising and Sales Promotion elements of the Promotion Mix. Some of the issues to be covered in this course include - Integrated Marketing Communication, How does advertising work, Decision related with Ad budget, Media Planning, Creative strategy and execution, Agency Organisation, Sales Promotion strategy formulation, key decisions in Sales Promotion planning.

Communication Networks are playing ever increasing important role in the business operations nowadays. A manager has to make correct and long term decisions about the kind of technology which is to be employed in a particular situation; be it for running their ERP application, online businesses or some other crucial application. The corresponding technologies are evolving constantly making the task of evaluating them and arriving at long-term decisions more and more difficult. This course is designed to help the participants introduce to the basics of how communication networks work and their applications which should enable them in such decision making.

Consumer behaviour as a discipline of study has received wide spread recognition. Practitioners have also acknowledged that a proper understanding of the issues in this discipline has been the key to successful marketing practices. Some of the main objectives of the course include developing the participant's basic analytical skills, conceptual abilities and substantive knowledge in the field of consumer behaviour from perspectives like culture, value systems, social systems, and class, personality and lifestyles etc. Secondly the course attempts to develop an appreciation and understanding of how consumer research, marketing strategy and basic research on intra and interpersonal processes play multiple roles in the discipline of marketing. In the process it is expected that an understanding of the consumption related behaviours and use of marketing strategies to influence the behaviour would get developed.