In line with IIM Indore’s focus on developing socially sensitive and technically competent business managers, who can contribute not only to corporate excellence but also cater to the needs of the crucial social sector in India, IIM Indore organized Indore B-School League (IBL), a Socio-Management festival to create a positive impact on the social and cultural environment in which it functions. IBL is a first-of-its-kind event in the B-School circuit specially designed for the MBA students from the city of Indore. It aims to provide a golden opportunity to future managers to blend their management learning, leadership qualities and awareness about the socio-economic milieu of the city for addressing its pressing civic and social issues.

IBL v1.o was launched on December 5, 2010 and reached the climax on January 11. The event was open to the top 20 MBA colleges in Indore. Each college was represented by a team of 10 students for the major rounds. The events broadly comprised of real case studies, campaigns, quizzes, puzzles and debates covering areas of Marketing, Finance, Consulting, Human Resource, IT and Operations.

A unique structure was designed keeping the special purpose of the event in mind. The event was conducted in online format through the website. Social-Network media was also used to make the event more interesting and make it more popular. There were four rounds each spanning over a week, the teams worked on each issue for a week and submitted their solutions through the online-portal. Results in terms of ranking were released after each round. At the end of the four rounds top four teams were selected and for the selection of the fifth team there was a Challenger round. The Grand Finale among the top five teams was conducted in the campus in the presence of city Government Officials.

The Mission and Motto of IBL v1.o was to provide the future managers of Indore, the exact flavour of the real world by getting them exposed to the civic and social problems of the city so that they can make Indore a better city to live in.

Among the various modules of the league, Consult-I is a live consulting project on an NGO. It’s a challenge asking teams to identify the issues plaguing the organisation, generate alternative solutions for it and propose the best possible under the given circumstances.

Mark-I is designed to test the marketing skills of the contestants. The competing teams launch comprehensive marketing campaigns for a Social Cause.

OpRo-I is an intensive real life case study on the operations part of one of the departments of Indore district administration. The contesting teams need to don the mantle of the project manager of a challenging project who has to plan in a methodical manner the successful execution of the task at hand.

Systemat-I is a decisive debate on the potential role of Information and Communication technology (ICT) in governance, meant to harbinger an effective, efficient and transparent administration.

Recruiters-I is a rigorous recruitment process simulation game meant to be as real an HR activity as it could be. The candidates recommended by the contesting teams are matched with the actual recruits in a real organisation.

After a stupendous success of IBL v1.o Team iBLis all set to take it to a step further and expand it to national level and then it would be called Indian B-School League.

Contact Information:

Contact Information:
Co-ordinator iBL
Saurabh C Verma
I-204
Indian Institute of Management, Indore
Prabandh Shikhar, Rau-Pithampur Road,
Indore - 453 331
Madhya Pradesh, INDIA
Mobile: +918085717008
ibleague@iimidr.ac.in | p10saurabhc@iimidr.ac.in