IIM Indore’s Mumbai Campus PGP students’ team—DePaSh consisting of Debanand Majhi, Seepana Pavan Kumar and Shashank Prajapati bagged the First Runner-up Position in ‘Battle of Brands’ conducted at IIM Ahmedabad during the Annual Marketing Fest. The competition was held on October 2, 2016.
The event Battle of Brands was an ambush marketing strategy campaign and had three rounds. In first rounds, IIM Indore’s team designed a campaign for Sony to ambush Hotstar’s efforts and in the later rounds the team was asked to change the roles and create marketing strategies that can ambush the Sony efforts which was followed by social media war. During this, the team’s motive was to protect Hotstar from brand defamation by launching creating ambush marketing online. Competing with around 1200 teams from across the nation, IIM Indore’s team received the First Runner-Up Prize.
IIM Indore congratulates the team for its achievement.