IIM Indore’s alum Mudit Consul (PGP 2005) launched (USDA – USA and NATRUE – Europe standards) range of baby and family care products under his brand—‘Life & Pursuits’ in June 2017. ‘Life & Pursuits belongs to his company Consul Nature Elements Global Pvt Ltd, which also owns a non-profit foundation launched in 2016. ‘The organization has a social mission towards creating a natural, safer and toxin-free world for everyone. As a purpose-driven organization, we proudly call ourselves ‘People Against Toxins’. As a purpose driven organisation, we are also actively involved in educating parents about hazardous and toxic chemicals in our lives (food, air, water, personal care products, toys, etc.) so that they can make well-informed and healthy choices about their lifestyle. In addition, we also create awareness against false / misleading claims made by product companies for their ulterior motives through our CAMPAIGN SAFE CHILDHOOD’, said Mudit.
In today’s world where irresponsible human activities have harmed nature to dangerous levels and we’re now increasingly exposed to all kinds of health risks, the extent to which children are exposed to toxic chemicals today is unprecedented in human history, mentioned Mudit. He noted that there is an explosive growth in the cases of cancer, asthma, hormonal disorders, allergies etc., even among babies and young children. Continuous abuse of nature has come back to haunt humankind. Life & Pursuits is our humble effort to change this grim situation.
IIM Indore congratulates Mudit for his achievement.