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Three teams from IIM Indore successfully bagged positions in the top five teams of Business on Line Case Competition (BLoC) held during January 5-21, 2018. The results were declared on 
February 7; and team consisting of Ritika Kohli and Samyak Ponangi (IPM 2014-19) won the First Runner-up Position while Ravjot Sachdeva and Nishant Verma (both PGP 2017-19) bagged the Second Runner-up Position. The third team with members Vazirani Sushmita Gopal and Vaibhav Kavtiyal (both PGP 2017-19) secured the Fourth Runner-up Position. BLoC is a case study challenge wherein a case related to a current problem faced by a well-known company is provided on the BLoC website almost every month and solutions invited from participants. This case dealt with how Lever Ayush should position itself in the current market environment where Patanjali and other brands in the Natural segment are enjoying large market shares.
Competing with many teams from prestigious B-Schools across the country, IIM Indore’s three teams bagged positions in the top five.The runner-ups received vouchers of Rs. 7500 from Hidesign.
The teams mentioned that it was a good learning experience and was truly enjoyable. The case was a real life example and it did help the teams put their theoretical knowledge to use. This also helped us gain insights about how theory and practice come together to provide viable solutions, the teams said.
IIM Indore congratulates the teams for this achievement.