Mirage, IPM’s Creativity & Marketing SIG, provides a platform for IPM participants to showcase their artisanship & marketing skills. The interest group currently consists of about 60 members who engage with each other to inculcate the spirit of creativity and marketing. Team Mirage organizes various events & activities to blend creativity with marketing skills & innovation. Mirage facilitates channelizing creative ideas, enhances creativity among IPM students & augments their marketing skills (digital advertising, audio-visual, merchandising, branding etc.) by conducting events, competitions & workshops. Mirage also supports other clubs in their creative & promotional requirements. The interest group continuously focuses on improving the participants’ skill sets & enhances their innovative competence through supportive events and provides a platform to highlight current creative trends through the right balance of theoretical session and practical exposure. Team Mirage organizes over 15 online and offline events, varying from doodling to case study events, for both on-campus and off-campus participants.
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