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Certificate Programme in Digital Marketing and Strategy
Associate for Technical and Student Support:
Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd.
Programme Overview
The Certificate Programme in Digital Marketing & Strategy is aimed at providing a comprehensive understanding of the use of digital, social media and mobile applications for marketing applications. The focus of the programme is to help the participant understand the basic concepts of marketing, understanding how these apply in the digital world, take a deep dive into all relevant applications, hands-on exposure to tools, learn how to use analytics to evaluate marketing efforts, and be proficient to strategize a digital marketing campaign on their own. Participants will not need any prerequisites to participate in the certificate programme, other than basic business acumen and an understanding of their relevant industries. Over a period of 11 months, the participants will cover a variety of topics which are systematically designed to enhance their understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation which will provide the aforementioned comprehensive understanding of the discipline.
Programme USP
- Deep dive into the minds of the consumer
- Conceptual understanding of digital and social media applications
- Coverage from Strategy creation to implementation
- Exposure to tools
- Capstone Project – Real-time campaign project
Programme Contents
| 1. Course: Induction Module: Digital Marketing & Strategy Orientation and Course Introduction
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| 2. Basics of Marketing
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| 3. Brand Management in a Digital World
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| 4. Course: Search Engines
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| 5. Course: Social Media
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| 6. Course: Display Advertising
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| 7. Course: Other Campaign Areas
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| 8. Course: Digital and Social Media Strategy
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| 9. Course: Digital and Social Media Analytics
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10. Consumer centric content development & engagement strategy for digital ecosystem.
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| 11. Course: Digital and Social Media in Marketing Applications
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| 12. Introduction to Programmatic way of digital advertising
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| 13. Road Ahead
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| 14. Course: Capstone Project
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Duration & Number of Session Hours
Duration: 11 Months
Total Number of Sessions (75 Minutes each): 120
On-campus orientation module of 3 days duration: around 12 sessions
One or two sessions from each of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.
Online Sessions: 108 + On-campus Sessions: 12 = 120 Sessions
Number of Hours: 150
Pedagogy
A mix of classroom and online session will be used for delivering the classes. During the classes, there would be a mix of lecture based, case based, simulation and demonstration of tools depending on the topic under discussion. The final capstone project will give participants an opportunity to work on a real-time campaign.
Assessment
On campus module evaluation (Test) – 10%
Mid Term Presentation (Group PPT) – 25%
End Term Assessment (Test) – 25%
Capstone Project (Group) – 40%
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
Eligibility Criteria
Diploma (10+2+3)/ Graduate / Post Graduate from Universities recognized by Association of Indian Universities with minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent) with at least two years of work experience.
How the Courses will be delivered:
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course, as and when required. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from June 2021. Sessions will be held on every Saturday
Saturday, First Session: 3:00PM to 4:15PM
Saturday, Second Session: 4:30PM to 5:45PM
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.
Programme Activity Timelines
| Tentative Sales Launch Date | March 2021 |
| Application Closure
(hard/soft copy of applications should reach to ASSOCIATE on or before) |
12th June, 2021 |
| Date of 1st Instalment Payment | June 2021 |
| Tentative Date for Academic Orientation | 19th June, 2021 |
| The date for 1st Session (Commencement of Programme Delivery) | June 2021 |
| Tentative Programme End Date | May 2022 |
Total Fees and Payment Schedule*
| Amount Rs. (Excluding GST) | |
| Registration Fee & Application Fee (Application Fee Rs. 2,500/- (Non Refundable) + Bank Charges Rs. 3,000/- (to be collected by the Associate) + Programme Fee Rs. 4,500/- | Rs. 10,000 |
| 1st Instalment payable at the time of admission (excluding GST) | Rs. 43,000 |
| 2nd Instalment) payable – 10thSeptember 2021 (excluding GST) | Rs. 45,000 |
| 3rd Instalment -10th December 2021 (excluding GST) | Rs. 40,000 |
| 4th Instalment -10th February 2022 (excluding GST) | Rs. 40,000 |
| Total (Excluding bank charges of Rs.3,000 & GST) | Rs. 1,75,000 |
Student Privileges
The participant who completes the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. The participant is required to apply separately along with the necessary fee of Rs.1,000/- per person (for two years) and Rs. 10,000/- per person (for Lifetime) to register his name with IIM Indore Executive Education Alumni.
Benefits of IIM Indore’s Alumni include:
a) Subscription to the brochures and newsletters from IIM Indore
b) Access to the IIM Indore Campus Library (on-site access only)
c) Official email ID of the institute
Please note that all the dates are subject to change due to pandemic situation.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439745
You may also contact Academic Counsellor of our technical partner Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd. for this programme on: