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Certificate Programme in Digital Marketing and Strategy (Batch 02)
Associate for Technical and Student Support:
Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd.
Programme Overview
The Certificate Programme in Digital Marketing & Strategy is aimed at providing a comprehensive understanding of the use of digital, social media and mobile applications for marketing applications. The focus of the programme is to help the participant understand the basic concepts of marketing, understanding how these apply in the digital world, take a deep dive into all relevant applications, hands-on exposure to tools, learn how to use analytics to evaluate marketing efforts, and be proficient to strategize a digital marketing campaign on their own. Participants will not need any prerequisites to participate in the certificate programme, other than basic business acumen and an understanding of their relevant industries. Over a period of 11 months, the participants will cover a variety of topics which are systematically designed to enhance their understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation which will provide the aforementioned comprehensive understanding of the discipline.
Programme USP
- Deep dive into the minds of the consumer
- Conceptual understanding of digital and social media applications
- Coverage from Strategy creation to implementation
- Exposure to tools
- Capstone Project – Real-time campaign project
Programme Contents
| 1.
Course: Induction Module: Digital Marketing & Strategy Orientation and Course Introduction List of Contents:
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| 2. Basics of Marketing
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| 3. Brand Management in a Digital World
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| 4. Course: Search Engines
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| 5. Course: Social Media
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| 6. Course: Display Advertising
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| 7. Course: Other Campaign Areas
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| 8. Course: Digital and Social Media Strategy
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| 9. Course: Digital and Social Media Analytics
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10. Consumer centric content development & engagement strategy for digital ecosystem.
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| 11. Course: Digital and Social Media in Marketing Applications
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| 12. Introduction to Programmatic way of digital advertising
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| 13. Road Ahead
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| 14. Course: Capstone Project
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Duration & Number of Session Hours
Duration: 11 Months
Total Number of Sessions (75 Minutes each): 120
On-campus orientation module of 3 days duration: around 12 sessions
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.
Online Sessions: 108 + On-campus Sessions: 12 = 120 Sessions
Number of Hours: 150
Pedagogy
A mix of classroom and online session will be used for delivering the classes. During the classes, there would be a mix of lecture based, case based, simulation and demonstration of tools depending on the topic under discussion. The final capstone project will give participants an opportunity to work on a real-time campaign.
Assessment
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
Eligibility Criteria
Diploma (10+2+3)/ Graduate / Post Graduate from Universities recognized by Association of Indian Universities with minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent) with at least two years of work experience.
How the Courses will be delivered:
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course, as and when required. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from January 2022. Sessions will be held on every Sunday
Sunday, First Session: 6:00PM to 7:15PM
Sunday, Second Session: 7:30PM to 8:45PM
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.
Programme Activity Timelines
| Tentative Month for Academic Orientation | 16th January 2022 |
| Tentative date for 1st Session (Commencement of Programme Delivery) | 16th January 2022 |
| Tentative Programme End Date | December 2022 |
Total Fees and Payment Schedule*
| Amount Rs. (Excluding GST) | |
| Registration Fee & Application Fee (Application Fee Rs. 2,500 Non Refundable) | Rs. 10,000 |
| 1st Instalment payable at the time of admission (excluding GST) | Rs. 49,000 |
| 2nd Instalment) payable – 10th April 2022 (excluding GST) | Rs. 49,000 |
| 3rd Instalment –10th July 2022 (excluding GST) | Rs. 49,000 |
| 4th Instalment -10th September 2022 (excluding GST) | Rs. 46,500 |
| Total (Excluding bank charges of INR 3,500 & GST) | Rs. 2,00,000 |
| Overall Fees (including GST @ 18% and Bank Charges of INR 3,500) | Rs. 2,39,500 |
* * In case of participants paying fees via NEFT, RTGS, IMPS, Cheque, DD will get a waiver of 1.5% (maximum up to Rs. 3,500/-) on the overall fees of Rs. 2,39,500/-.
*Exact Dates will be notified later.
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name.
Benefits available to Executive Education Alumni:
1) Communication of brochures and newsletters from IIM Indore
2) Access to the IIM Indore Campus Library (onsite access only)
3) Official email ID of the institute.
Please note that all the dates are subject to change due to pandemic situation.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439676/745
You may also contact Academic Counsellor of our technical partner Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd. for this programme on: iimindore.admissions@teel.co.in