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Executive Programme in Advanced Marketing Management – Batch 3
Associate for Technical and Student Support:
Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd.
Programme Overview
Marketing is the foundation of business and can be a force for strategic change. How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across business landscapes?
This programme creates the next generation of marketing leaders. It equips participants with advanced thinking, analysis and marketing management skills. It is the ideal next step for marketing professionals who want to uncover deeper marketing insights and understand the fast-evolving marketing environment. This programme will help participants to take tangible marketing initiatives — and lead those initiatives successfully.
Programme USP
- Contextually designed for working executives.
- Programme faculty team includes the best of the domain experts.
- Focus on real business use cases
Programme Contents
Topic/Course Title*
Marketing Fundamentals
- Segmentation
- Pricing
- Distribution
- Promotion
Marketing Strategy & Practice
- SWOT analysis
- Target market selection
- Market mix strategy formation
- Marketing tactics development
Marketing Research Methods
- Quantitative techniques
- Qualitative and interpretative approaches
Customer Insight
- Foundational psychological, sociological and cultural theories to understand behaviour of consumer
Data Driven Marketing
- Gain Customer Insights.
- Measure the Effectiveness of your Marketing Tactics.
- Use Data Insights to Plan your Marketing Strategy.
Strategic Brand Management
- Learn the strategies and tactics to build, measure and manage brand equity
Product Innovation Management
- Develop new and improved products
- Innovate and manage product development process
Price Management
- Pricing Management
Distribution Management
- Design of distribution of channels
Integrated Marketing Communication
- Critical nature of integrated marketing communications
- Key elements of an effective marketing communication mix
- Understand how to develop an effective integrated communication strategy
Digital Marketing Strategy
- Search Engine optimization and marketing
- Learn about Paid media and owned media
- Social Media Marketing
Customer Centric Management
- Define the new customer-purchasing journey
- Identify and influence the new consumer
- Learn how you differentiate from the competition
- Learn to apply experience design thinking to create a customer experience strategy
Consumer Neuroscience and Neuromarketing
- Cognitive neuroscience based on behavioral decision theories.
- Consumer Decision-making
Leading the Integration of Digital & Traditional Channels
- Creating Marketing vision
- Understand the evolution of “multi-channel retailing” to “omnichannel retailing”
- How combining traditional and digital brings marketing success
*Courses are subject to change
Duration & Number of Session Hours
Duration: 12 Months
Number of Hours: Approx. 150
Number of Sessions (75 Minutes each): 120
Online: 108 sessions
On-campus module of 3 days duration: around 12 sessions
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not confirmed due to Covid situation, the same will be included in the total number of sessions.
*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.
Pedagogy
The pedagogy will be a judicious mix of lectures, case discussions, project work, term papers, and assignments etc.
Assessment
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant will also be graded for capstone project. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
Eligibility Criteria
Diploma (10+2+3)/ Bachelor’s Degree (10+2+3 or 10+2+4) / Master’s Degree (or its equivalent) from Universities recognized by Association of Indian Universities, UGC or AICTE, with minimum 50% aggregate marks in all years in either Diploma or Bachelor’s or Master’s (or its equivalent) with at least five years of pos completion of qualifying education
How the Courses will be Delivered:
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from 20th May 2023. Sessions will be held on every Saturday.
The normal timing of the sessions will be as follows:
First session : 10:30 AM to 11:45 AM
Second session : 12:00 PM to 1:15 PM
Third session : (*7:00 PM to 8:15 PM)
*Some sessions will be scheduled on weekdays for timely completion of the programme
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.
Programme Activity Timelines/Academic Calendar
| Application Closure | 4th May 2022 |
| Date for Academic Orientation | 20th May 2023 |
| Tentative on campus Module & Programme End Date | May 20 – 22, 2024 |
Total Fees and Payment Schedule*
| Instalment | INR | |
|
10,000 | |
| 1st Instalment – payable at the time of admission (excluding GST) | 62,500 | |
| 2nd Instalment – payable on – 10th July 2023 (excluding GST) | 66,000 | |
| 3rd Instalment – payable – 10th September 2023 (excluding GST) | 66,000 | |
| 4th Instalment – payable on – 10th November 2023 (excluding GST)(excluding GST) | 48,900 | |
| Total Fee (exclusive of bank charges of INR 4,400 & GST) | 2,49,000/- | |
| Overall Fees (including GST @ 18% and Bank Charges of INR. 4,400/-) | 2,98,220/- |
*Exact Dates will be notified later.
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute, 4) ID Card.
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
Please note that all the dates are subject to change due to pandemic situation.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439676
You may also contact Academic Counsellor of our technical partner Times Professional Learning, A Division of Bennett, Coleman & Co. Ltd. for this programme on: iimindore.admissions@teel.co.in
Programme Page – https://executive.timespro.com/course/marketing-and-sales/iim-indore-executive-programme-in-advanced-marketing-management/
Apply Now – https://timestsw.secure.force.com/applyProgram/?programId=a065j00000EH86sAAD
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.