Customer relationship management carries a high level of significance in business-to-business marketing. The relationship needs to be maintained even before the seller starts transacting with the buyer in the real terms. This program provides an overview of the customer relationship management in business-to-business marketing right from pre-selling to post-selling stages.
The objective of this course is to introduce the participants with the importance of managing and maintaining buyer-seller relationship in business-to-business marketing at different stages. The customer relationship starts from the pre-selling stage and needs enough nurturing at every stage including post-selling stage. This programs also intends to acquaint the participants with how to sustain an existing buyer-seller relationship and introduce them with some best practices.
Articles, case studies and other relevant contents on relationship management in business-to-business marketing encompassing different stages of the relationship.
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA
Email : email@example.com
Tel. : +91-731-2439750, 2439752, 2439753, 24397544
Fax : +91-731-2439800
Junior and middle managers
GST, as applicable, will be additional
Prof. Bipul Kumar