The programme aims to cover the Stage-Gate model for new product/service development, as well as the important analyses in the process to ensure a saleable offering.
Developing new products that can are not only functionally superior but also are technologically disruptive, as well as are usable by the consumers, is important for strategic competitive advantages. The same logic applies to services. The learnings from this module can be used to understand the process by which such effective products/services can be developed and launched for maximum business success.
Stage-Gate Model, Category Analysis, Competitive Analysis, Customer Analysis, Advertising Strategy, Distribution Strategy, Pricing Strategy.
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA
Email : firstname.lastname@example.org
Tel. : +91-731-2439750, 2439752, 2439753, 24397544
Fax : +91-731-2439800
Senior and Mid-level managers involved in the product development and management roles.
GST, as applicable, will be additional
Prof. Abhishek Mishra