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Planning and conducting market research is one of the key roles of marketing departments. It is also important to organize regular market research to get insight into the market, investigate spending habits of customers, identify existing and potential competitors, develop solutions for product promotion and advertising, and increase a company’s recognition. This three-day program covers the process of marketing research end-to-end.
To discuss in the detail the process of effective and rigorous marketing research.
Defining the Research Problem; Research Design; Sampling; Questionnaire Design; Data Collection; Data Analysis and Interpretation.
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA
Email : mdp@iimidr.ac.in
Tel. : +91-731-2439750, 2439752, 2439753, 24397544
Fax : +91-731-2439800
Marketing professionals across firms
Rs. 46,140
GST, as applicable, will be additional
Prof Abhishek Mishra
Email: abhishek@iimidr.ac.in
Phone: 0731-2439599