Last few years have seen a massive growth in the field of Sports and Sports Marketing, the popularity and acceptance of Indian Premier League, the success of Formula 1 racing in India, the launch of leagues in hockey, Badminton are a testimony to this. It has been widely recognised that marketing has been a key ingredient to the success of some of these events. On a related note, the visible success of these sports events have led to the ‘Non – sports industry’ also leveraging it for their marketing efforts, toestablish connect with key consumer segments and to power their growth by using the vehicle of sports.
This evolving ecosystem of Sports/Sports eventsand marketing using sports has led to growing career opportunities in the domain of Sports Marketing and Sports Management. As a consequence, a growing number of young (and old) managers are joining the Sports Industry, or creating opportunities through entrepreneurship in this industry. While the industry has been growing the curriculum which can help prepare managers to take up the challenges in these sectors is hardly there. This course is designed to bridge this gap and provide participants with an understanding of key concepts, an approach to analysis and decision making in the domain of Sports Marketing and Management.
The objectives of this course are to develop the participants’ basic analytical skills, conceptual abilities and substantive knowledge in the field of Sports Marketing and Management. This course will offer an in-depth exploration of concepts and practices so as to equip the participants with specialized insights, skills, effective managerial perspective and decision making ability in the domain of Sports Marketing and Management.
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA
Email : firstname.lastname@example.org
Tel. : +91-731-2439750, 2439752, 2439753, 24397544
Fax : +91-731-2439751, 2439800
This course will be useful to participants who are working in the domain of sports marketing and management as well as those who want to move to these domains. This program is also useful to participants who work in traditional fields but would like to develop an understanding of sports domain so that they can leverage sports better for establishing a connect with their consumers.
As such this program is useful for people working with sports federations, government bodies dealing with sports, sports leagues and franchisees. Firms that use leverage sports as vehicle to promote their products with consumers, for examples firms that tend to sponsor sports events. Media agencies, sports consultants and television networks focused around sports may also find this programme useful. This program may be specially useful to ex-players who would like to make a professional career in sports post their retirement. of sports as well as those
Service Tax, as applicable, will be additional
Prof. Sanjeev Tripathi