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Atharv 2018—The Annual Undergraduate Cultural, Literary and Management Fest of IIM Indore was held at the Institute from September 07-09, 2018. The first day started with the inauguration ceremony, graced by Chief Guest Mr. MVR Kumar, India-Head of Yash Technologies.
This was followed by many cultural and Man-Lit (Management and Literary) events. Events like Halla Bol , co-sponsored by Nestle, and Vanity were the main highlights of the culturals. Vanity was a modeling event in which both the girls and boys walked the ramp with aplomb and attitude. The models were evaluated by the Femina Miss India 2018 2nd Runner-up Ms. Shreya Rao. Vanity was hosted in association with Forever 21, Being Human, and Debeez Jewellery. Other events included iSO sponsored by Matrix Productions and Vignette; Media Partner, Five Owl Films, which were photography and film-making events in which participants displayed their skills. This was followed by events like Crescendo and Bailar which were music and dance events.
The Man-Lit events included the Inter Varsity Debate, Publishing Partner Wiley; Chaitanya, sponsored by Zeelacoin, which compelled the students to think out of the box and explore their creativity. Pi Quiz, sponsored by Classmate and IIFL, also proved to be very popular with all the participants, as they competed to answer some mind boggling questions. Avant Garde, Incubation Partner Startup India; E-Conjecture, Event Sponsor Times Group; Headhunter, Game of Shadows, Imperium, sponsored by Yash Technologies and Frinck, and Devil’s Advocate which were also some of the events in which the students enthusiastically participated. The first day concluded with a Comedy Night by Mr. Sapan Verma, the famous comedian who entertained the audience with his funny antics and monologues. He surely tickled the funny bone of the audience.
The second day of the fest witnessed Vanity results, in which Divyani Jain was crowned as Ms. Atharv 2018 and Abhay Pratap Singh bagged the title of Mr. Atharv 2018. Pooja Singh and Sairab Malik won the title of Best Couple while Mansi Rai and Nitin Pawar won the titles of ‘Best Walk’ and ‘Best Dressed’ respectively. The audience couldn’t stop cheering when the judge Ms. Shreya Rao took to the stage and walked the ramp. She liked the idea of including this event in Atharv and she said, ‘Taking part in these events offers the students a chance to take a break from their normal routine.’
The second round of Halla Bol sponsored by Nestle, which is the street play competition, was also held on Saturday. Out of a total of ten teams, six were shortlisted and they impressed the audiences with their bold social themes like drug addiction, child abuse and the impacts of social media. Delirium, sponsored by Furtados and Muslate, the musical performance event proved to be a success as many music enthusiasts participated and gave wonderful performances. Clash of Cults, a pop culture quiz was also organized and it tested the knowledge of the movie buffs and bookworms who were die hard pop culture fanatics.
The consecutive rounds for Management and literary events like Avant Garde, incubation partner Startup India; E-Conjecture, Event Sponsor Times Group; Imperium, sponsored by Yash Technologies and Frinck; Headhunter and Game of Shadows were also held. Chaitanya, sponsored by Zella; Inter Varsity Debate, publishing partner Wiley; and Finopoly sponsored by IIFL continued with their second rounds. The second day concluded with the EDM Night where the audience danced to their heart’s content as the famous DJ Olly Esse took charge of the stage.
The fest came to its grand finale after all the final rounds of competitions on September 09, as the people witnessed the music sensation Mr. Arjun Kanungo perform his most loved songs which included Baaki Baatein Peene Baad, Fursat and Aaya Na Tu to name a few. Mr. Kanungo surely made the audience forget all their worries in the Live Music Night which was covered by the Media Coverage partner Matrix Productions. All in all Atharv 2018, co-sponsored by Nestle and powered by Chalo, once again proved itself to be the largest and most loved undergrad fest of Central India.