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Integral to the Executive Post Graduate Programme (EPGP) of IIM Indore is a 5-week international immersion module at the Red McCombs School of Business at the University of Texas, Austin – a top ranked University at USA. The current 2017-18 batch of EPGP participants made the Institute proud by winning accolades in the IIM Indore/UT Austin Social Media Analytics Challenge 2017 during the stint.
IIM Indore has a long partnership with McCombs School of Business, wherein the EPGP participants visit the business school to complete an Advanced Programme in Analytics for Business Excellence. The participants stay at the University campus during the entire 4th term and are taught by the best professors that the university has to offer.
Besides completing an Advanced Programme in Analytics for Business Excellence, the current batch of 48 students participated in corporate visits such as Dell Inc. and ‘Entrepreneurship Live!’, an event hosted by The Herb Kelleher Center for Entrepreneurship, Growth and Renewal. EPGP Participants also got a chance to meet famous personalities such as Bob Metcalfe, Co-Founder of Ethernet and Rob Malcolm, Former President at Diageo. The course outline covered contemporary topics of global business such as Digital Networked Economy, Hyper Competition, Entrepreneurship, Social Media and Business Analytics.
Participants also took part in the IIM Indore/ UT Austin Social Media Analytics Challenge 2017. Social Media Analytics is an exciting new field wherein organizations often look for a competitive edge using social media monitoring and analytics tool to identify customer sentiment and to measure marketing effectiveness in the social realm.
IIM Indore EPGP team comprising of Ankush Sharma, Bikash Kumar, Manmeet Khalsa, Pankaj Rai, Shashikant Jha, Somnath Das, Sourav Banerjee and Srinjoy Dasgupta won the first prize in the IIM Indore/UT Austin Social Media Analytics Challenge 2017. The team analyzed and presented the social media assessment on an American immigration policy known as Deferred Action for Childhood Arrivals (DACA) The team also shared the insights using various social media tools and gave a recommendation as per findings.
The runners up team presented on social media reaction to various policies of the current NDA government in India. Couple of teams got honorable mentions for their work on a Mexican Restaurant “Chipotle” and on predictive analysis on blockbuster movie releases based on social media analytics respectively.
Professor Ashish Sadh, Chair, EPGP & Faculty, IIM Indore congratulated the participants on their remarkable achievements and stressed upon the importance of business analytics in the increasingly globalized economic environment.