IIM Indore in association with Pithampur Audhyogik Sangathan organized an expert talk on ‘Accelerating Organizational Sales’ on October 27, 2017. The talk conducted under the Industry Outreach Progamme by the Industry Interface Office (IIO) of IIM Indore was held at Bridgestone, Pithampur. Professor Manoj Motiani, Faculty, Marketing, IIM Indore was the expert for the talk.
Inaugurating the programme, Professor NMK Bhatta, Chairman, Industry Interface Office, IIM Indore initially explained to the industrialists about the functioning of IIO and how it can be of help to the industry leaders in making their businesses more successful. The talk also witnessed the presence of Dr. Gautam Kothari, President, Pithampur Audhyogik Sangathan. He said that such an initiative from IIM Indore will help the industry people get acquainted with the latest business practices.
This was followed by the expert talk by Professor Motiani, who is also an expert in the area of sales and marketing. He discussed about how to enhance or accelerate the performance of the sales team of companies, no matter big or small so that it can generate higher revenues and ensure higher profits for the companies. He also explained in detail about the sales process, sales deployment strategies and the compensation structure of sales personnel.
The talk witnessed a large number of industrialists from Pithampur and Indore region and was a special attraction for sales professionals.