IIM Indore Team consisting of Divyesh Sindhi, Vaibhav Kavtiyal, Sushmita Vazirani and Swati Negi won 2nd Runner-up Position in Steel-a-thon 2018. The competition was launched on September 15th, while the results were declared on November 30, 2018. The case study competition required the teams to provide a solution of the case. Fourteen teams were shortlisted from a number of teams from 19 campuses. The competition was conducted in 2 rounds—the first step was to choose a case from among 5 domains and submit a solution on their portal. IIM Indore team developed a scale-up strategy for Nestudio, a pre-fabricated housing solution. 5 teams were shortlisted at IIM Indore campus. After this team won the campus round, they were assigned a mentor for our case. The team then prepared a stronger solution by incorporating the feedback from the mentor. The finale took place at Kolkata on November 30, wherein all the teams were given 20 mins to present followed by an exhaustive Q&A session.
‘Our proposal for the case was a complete solution with focus not just on marketing activities but also operational activities with innovative ideas. Each step in our solution was effortlessly integrated which impressed the judges as they could clearly imagine what our proposal intended to achieve. Since we had considered all solutions, we were able to justify our approach during the Q&A which was in our favour’, says the team.
IIM Indore congratulates the participants for their achievement.