IIM Indore team consisting of Neharika Jindal (IPM 2014-19), Nistha, Shitanshu Soni and Siva Samhit (all three from PGP 2017-19), won the Semi-Final Round of BLoC Boardroom Challenge held in Bengaluru on August 20, 2018.
The nine teams which participated in the challenge had to present their strategies on how a new entrant in the toilet soap segment could make a successful foray into a highly-penetrated market. The case required students to prepare a business case that involved all aspects, from financing to its positioning and marketing, and required a holistic view of the business. IIM Indore’s team members presented individually various facets of the case and won the semi-finals.
The team would now take part in the final round to be held in Chennai on September 05, 2018. IIM Indore congratulates the team for this achievement and wishes them luck for the next rounds.