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IIM Indore has achieved yet another milestone by winning the Association of MBAs (AMBA) Business Excellence Award 2019 in the category of Business School Impact on Community and Society on February 01, 2019. In a glittering ceremony held in London, Professor Rohit Kapoor received the award on behalf of IIM Indore.
AMBA had launched this award with an objective to honour AMBA-accredited Business Schools that share AMBA’s commitment to Corporate Social Responsibility (CSR) and are passionate about making a difference. The Award recognizes the Business Schools that have taken the initiative in creating a sustainable future and teaching MBA students about social values. IIM Indore has received this award for its Rural Immersion Programme, a unique initiative that helps students understand the problems faced by the rural areas and then help solve them.
About Rural Immersion Programme
Rural Immersion Programme is a unique initiative that was instituted in 2009, with an objective to sensitize the budding managers and entrepreneurs of this Institute towards the various schemes undertaken by the government in villages and to study and analyze their execution and effectiveness.
Spread over a week, across several districts in Madhya Pradesh, the programme’s main objective is to provide insights on the various dimensions of district level administration, focusing primarily on the policy administration and the execution gaps, while dispelling several stereotypes associated with the rural population at large. The entire programme is oriented towards ensuring that the participants get a chance to apply their classroom learnings to a real-time environment. Additionally, the programme offers the students a chance to explore the rural markets and identify implementation gaps or business opportunities, which can help fill these gaps. The programme also sensitizes students towards social issues, which are prevalent in our society and get a diverse set of perspectives.
IIM Indore also received the certificate of commendation for the Himalayan Outbound Programme under the MBA Innovation category.
Professor Himanshu Rai, Director, IIM Indore gave the credit for this achievement to the entire IIM Indore community. “We couldn’t have started the year on a better note”, he observed. “In line with our mission to be socially responsible we will continue to strengthen such endeavours.”
About the Rural Immersion Programme, Professor Ranjeet Nambudiri, Dean, Academic said that the Rural Immersion Programme is a critical element of the MBA programme at IIM Indore. Not only is it unique in its own right and differentiates the IIM Indore MBA from other similar programmes across the nation, but it also links directly with the Institute’s Mission of creating socially conscious managers and leaders.
Director, Professor Rai also indicated that this programme will now be taken a notch higher from “rural immersion” to “rural engagement “. An initiative with the local and state government will soon be rolled out, he pointed out.
IIM Indore looks forward to achieving further more milestones in the coming years.