Adding yet another achievement to the list of accolades, IIM Indore’s Team consisting of Aswanth. L.B., Shrihrai Raghavan, Masoom S, Aditi Bajaj, Smiriti Jain and Achraj Revoo (all PGP 2nd year participants), won the 1st Runner-up position in the National Level Conscious Capitalism Simulation Competition. This competition was organised jointly by the Academy of Indian Marketing (AIM) and Association of Indian Management Schools (AIMS) in collaboration with the Marketplace simulation-USA. The grand finale was conducted from August 28-September 01, 2018 at Symbiosis Institute of Business Management, which saw participation from 24 B-schools (teams of 155 students) across the country. In the initial round, colleges were divided into four regional zones (each region consisting of 8 colleges each). The winners and runners-up of each zone were invited for the finale, which was coordinated by Dr. Ernest Cadotte, PhD., MBA John W. Fisher Professor of Innovative Learning, (who had come from the US to conduct this competition).
The finals had six rounds wherein the participants had to run the business simulation managing all the functional aspects of new business like strategy, marketing, advertising, manufacturing, human resource and finance by being conscious about our environment, employees and surroundings. IIM Indore’s team had the highest market share and revenues at the end of the sixth round. The award ceremony was held at the Infosys Convention Center Bengaluru as a part of the closing ceremony of the 30th AIMS Annual Management Education Convention on 1st September, 2018. Mr. D. Shivakumar Group Executive President, Corporate Strategy at Aditya Birla Group, Dr. Anil Rao Paila, President AIMS, Dr. Ernest Cadotte and Dr. Rajkumar Phalate of Marketplace Simulations handed over the trophy to IIM Indore team in the final day of the event. The team won Rs. 38, 000/- as prize money and a trophy.
IIM Indore congratulates the team for its achievement.