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| Name | Sanjeev Tripathi |
| Qualification | FPM (IIM Ahmedabad) BE (IRIMEE/EC London) |
| Contact No. | +91-731-2439489 |
| sanjeevt@iimidr.ac.in | |
| Curriculum Vitae | Download |
- Brief Profile
- Research Publications
Associate Professor, Indian Institute of Management, Indore
An alumnus of IIM Ahmedabad, Prof. Sanjeev Tripathi is an Associate Professor at IIM Indore. Prior to working with IIM Indore, Prof. Tripathi has worked at IIM Ahmedabad and MICA. Prior to his academic life, he has also worked with Nielsen, where he consulted P&G on their innovation processes, market size assessment and product launches across Australia, ASEAN, India, Japan and Korea. Before that, he has also worked with Indian Railways where he worked in diverse functions such as operations, logistics, production, procurement etc. and led large multi functional teams.
His research interests are in the area of Consumer Behaviour, Behavioural Pricing, Sports marketing and Sports management. His teaching interests are in the areas of Pricing, Sports Marketing Neuromarketing and Strategic Marketing. His research has been published his research in a number of reputed international journals and he has presented his research papers at various international conferences. Prof. Tripathi is an avid case writer and he has developed more than 15 management cases that are registered at IIM Ahmedabad and at Ivey. He has also co-authored a management book published by Tata-McGraw Hill.
Prof. Tripathi is the foremost academic in India in the domain of sports marketing and sports management. He has designed and run a course in sports marketing at various IIMs since last five years. He has written a number of cases and research papers on sports management and is currently writing a couple of books on sports marketing. He has also worked with various organizations on issues related to sports management. Currently he is working with Department of Sports on a project related to improving utilization of sports stadia. He has done consulting projects for a number of organizations in sectors like sports, philanthropy and advisory functions. He has also conducted Executive Education programmes. for organizations like Pepsi, Reliance Capital, Ircon, Ambuja, Exide, Meril Life etc.
Peer reviewed Research
· Kapoor, Ankur and Tripathi, Sanjeev (Forthcoming) The Impact of Time‐Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency, Journal of Consumer Psychology. FT 50
· Tripathi, Sanjeev (2017). Et tu, Brute? How unfair! Journal of Retailing and Consumer Services, 39, November 2017 79-92. A Category in ABDC
· Banerjee, P. J., Tripathi, S., & Sahay, A. (2016). When less is better than more: Just-below discount in tensile price promotions. Journal of Retailing and Consumer Services, 31, 93-102. A Category in ABDC
· Tripathi S (2019 Forthcoming) Naming multigenerational AlphaNumeric Brands: Where and what to increment? Advances in Consumer Research B Category in ABDC
· Mandal, S, Sahay A, & Tripathi S (2018) Yes, I can" or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations Advances in Consumer Research Volume 46 B Category in ABDC
· Tripathi, Sanjeev & Kapoor, A. (2017) Countdown Or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Semantic Activations Advances in Consumer Research, Pages: 916-918. B Category in ABDC
· Tripathi, Sanjeev and Kapoor, A (2017) What makes Sports Leagues Successful? A study on Indian professional sports leagues International Journal of Indian Culture and Business Management, 15 (2), C Category in ABDC
Management Cases
· Tripathi, Sanjeev (2019), mjunction: The branding dilemma – (Forthcoming) – Accepted at Ivey Publishing
· Garg, Swapnil & Tripathi, Sanjeev (2019) INDIAHIKES: Treading the Untrodden Trail – Ivey Publishing – Overall Winner – 1st Place ISB Ivey Global Case competition – 2018
· Tripathi, Sanjeev (2016) South Asian Games 2016: The dash to the North East – MAR 0484 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Selling Sketches - The case of Artistically Yours (A) MAR 0481 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Selling Sketches - The case of Artistically Yours (B) MAR 0481 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Fruitzone India Limited (A) MAR 0477 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Fruitzone India Limited (B) MAR 0477 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Fruitzone India Limited (C) MAR 0477 Case Registered at IIMA
· Tripathi, Sanjeev (2016) Fruitzone India Limited (D) MAR 0477 Case Registered at IIMA
· Tripathi, Sanjeev & Bhasker, S. (2015) GiveIndia - The Business of Philanthropy MAR 0467 Case Registered at IIMA
· Tripathi, Sanjeev & Agrawal K (2015), The Quest for Gold: Communications Challenge MAR 0475 Case Registered at IIMA
· Tripathi, Sanjeev & Agrawal K (2014), OGQ- The Quest for Gold MAR 0447 Case Registered at IIMA
· Tripathi, Sanjeev (2014) Micromax at Crossroads MAR 0451 Case Registered at IIMA
· Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (A) MAR 0463 Case Registered at IIMA
· Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (B) MAR 0463 Case Registered at IIMA
· Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (C) MAR 0463 Case Registered at IIMA
· Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (D) MAR 0463 Case Registered at IIMA
· Tripathi, Sanjeev & Sahay, Arvind (2014) CWP: Creating Consumer Insights MAR 0464 Case Registered at IIMA
Books and Book Chapters
· Roy, D; Raghuram, G.; Jain, R. Tripathi, S.; and Sharda, K. (2016) Trucking Business Management Cases and Concepts Tata McGraw Hill Education.
· Dhandhnia, K. A., & Tripathi, S. (2017) Book Chapter Emotional Branding Through Celebrity Endorsements. Driving Customer Appeal Through the Use of Emotional Branding in Driving Customer Appeal Through the Use of Emotional Branding, IGI Global