“Your customers are your greatest source of learning.” – Bill Gates, Founder, Microsoft
In an attempt to decipher the consumer’s mind and bridge the gap between a marketer’s plan and the consumer’s behaviour, the student community of IIM Indore organizes Utsaha, the marketing research event. UTSAHA focuses on understanding the dynamics of consumer buying behaviour in different markets.
Traditionally, Utsaha has been a rural marketing research fest where the projects are executed in real rural settings rather than a simulated one. However, this year, the vision is different. For the first time ever, Utsaha will expand to the urban markets while keeping the rural roots intact. As always, our primary objectives remain the same: provide corporates cost effective but high quality, research driven solutions to live problems faced in marketing products and services; give students a chance to implement classroom B-school knowledge to real problems; and hone marketing, operations and other skills that future managers would need in leadership roles.
What brings about this change? For the first time since Independence, the absolute increase in population is more in urban areas that in rural areas. Thus, there is an immediate need to understand this new dynamic market for the corporate. This expansion also answers a question lingering for a long time now: What’s next for Utsaha?
Withholding IIM Indore’s belief of benefiting the society in every action taken, every edition of the fest has seen some effort being put into social change be it conducting career sessions for students or setting up a library at a government school.
Take a note of the following details, to be a part of Utsaha 2019
31st August 2019 : Workshop
5th-6th October 2019 : Urban Utsaha
11th-12th November 2019 : Rural Utsaha
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In an attempt to decipher the consumer’s mind and bridge the gap between a marketer’s plan and the consumer’s behaviour, the student community of IIM Indore organizes Utsaha, the rural marketing research event. UTSAHA focuses on understanding the dynamics of consumer buying behaviour in untapped semi-urban and rural markets.
Utsaha is one of the most unique events in India, the projects are executed in real rural settings rather than a simulated one. Our Objective is twofold. Firstly, we strive to add value to our corporate clients by providing them cost effective and high quality research-driven solutions to live problems in the field of marketing. Secondly, we aim to leverage the immense potential of the student body by providing future marketers with real world opportunity to put their MBA learning into practice.
With onset of saturation in urban market, the rural market has been alluring to many corporate houses. The varieties of projects handled by Utsaha are market research, profiling new product launch, brand analysis and validating marketing strategy. This also offers corporates to enhance their visibility and brand image on campus and connect with prospective employees.
At IIM Indore, we believe in contribution to the society in every action we take. Utsaha has addressed this is in a unique way by conducting career sessions for students, guiding unemployed people about business opportunities and by conducting various knowledge sharing sessions on sanitization for children.
In short, Utsaha adds value to all its stakeholders and institutional growth.
For more information visit us at https://www.utsahaiimindore.com/
Abhishek Gome | Vaishnavi Tambat
Utsaha 2019 | IIM Indore
M: +91-8871245391 | +91-8975148931
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