Name | Prof. Deepa Halder |
Qualification | FPM (XLRI Jamshedpur), M. Com (Delhi University) |
Contact No. | 2439-564 |
deepah@iimidr.ac.in | |
Curriculum Vitae | Download |
- Brief Profile
- Research Publications
Deepa Halder holds a doctorate degree (FPM) in Marketing from XLRI Jamshedpur, India. Her doctoral dissertation ventured into the vogues in celebrity brand endorsements in social media. Her keen interest in the area of marketing dates to her learnings during her graduation (B. Com (H)) and post-graduation (M. Com) days in the University of Delhi. Prior to joining IIM Indore, she worked as a faculty at IMT Ghaziabad, India, where she outlined and taught courses like marketing management, business research methods, integrated marketing communication, and review of literature for management students, business executives, and research scholars. She also has a bit experience in corporate consulting. Her academic interests involve the positive aspects and attributes of celebrity endorsement, topical tools of celebrity brand advertising in digital media, and complex consumer responses and behaviour like scepticism and cynicism. Her first publication in the Journal of Business Research reviews the decades-old literature on celebrity credibility through a structured and bibliometric review. Besides, she has authored and reviewed for reputed international and national marketing and management conferences and journals.
Halder, D., Pradhan, D., & Roy Chaudhuri, H. (2021). Forty-five years of celebrity credibility and endorsement literature: Review and learnings. Journal of Business Research, 125, 397-415. https://doi.org/10.1016/j.jbusres.2020.12.031 (ABDC: A, ABS: 3)
Conferences –
The Role of Celebrity Selfies in Brand Advertisement, Deepa Halder, ANZMAC, November 2021, University of Melbourne, Australia.
Celebrity Brand Selfie Concept in Social Media Advertising, Deepa Halder, 9th AIM-AMA Sheth Foundation Doctoral Consortium, June 2021, JAGSOM, Bengaluru.
Celebrity Credibility Scale: Review, Revisit, and Revision, Debasis Pradhan, Deepa Halder, Tapas Ranjan Moharana, 12th NASMEI International Marketing Conference, December 2018, Great Lakes Institute, Chennai.