Amrita Joshi holds a Master’s degree in English and Comparative Literature from the University of Mumbai and a Doctoral degree from the Indian Institute of Technology (Bombay), Mumbai. She has been a lecturer (English Literature) at R. Ruia College, Mumbai; Asst. Professor (Communications) K. J. Somaiya Institute of Management Studies and Research, Mumbai prior to her current position as Asst. Professor (Communications) here at IIM Indore. She has varied inter-disciplinary interests in the areas of semiotics and communication studies. Her area of specialization is text-and-image perceptual-semiotic processes and their application in poetry, visual arts and communication. She enjoys being at the intersection of the humanities and management studies and brings her interest in seemingly elusive and intangible concepts to this dynamic intersection.
• Metaphor Studies and Visual-Verbal Organizational Symbolism
• Communication Practices in Frugal Innovation set-ups, lesser known or marginalized business ventures.
• Discursive Practices for Micro-emancipatory acts in Business
- Joshi, A. (2014). “The Dual Positioning of Commencement Rhetoric: Discursive Markers in Speeches by Ratan Tata and Steve Jobs.”The IUP Journal of Soft Skills. Vol.8, No. 3: 37-49.
- Joshi, A.R. (2013). “Carved in Stone: Discursive Pragmatism and the Dabbawala Discourse” in Conference Proceedings, 3rd Biennial Conference of the Indian Academy of Management, IIMA, ISBN 978-81-920800-2-4.
- Joshi, A.R. (2009). “Untranslatability in the Visual Arts: Examples from Visual Concrete Poetry.”Translation Today. Vol.6, Nos. 1&2: 1-29.