Dr. (Jai) Jayasimha is a Professor of Marketing. Prior to joining IIM Indore, he has been a faculty member at The Institute of Management Technology, ICFAI Business School (IBS Hyderabad), PES Institute of Technology (PESIT, Bangalore) and Kirloskar Institute of Advanced Management Studies.
Prof. Jayasimha is a recipient of the 'Best Teacher Award' at IIM Indore. He is a recipient of "Prof Marti Subramanyam Award" along with Dr. Rajeev Verma for their joint research on Service Innovation. He has attended the Global Colloquium on Participant Centric Learning (Glocoll) at the Harvard Business School (HBS), Boston, MA. He has attend the IPSA-NUS Methods School at National University of Singapore (NUS).
Prof. Jai has published in journals such as the Journal of Service Management (JOSM), Journal of Retailing and Consumer Services (JJRC), Marketing Intelligence & Planning (MI&P), Journal of Strategic Marketing (JSM), IIMB Management Review (IMR), The Marketing Review (TMR), Asian Case Research Journal (ACRJ), Ivey Publishing (Richard Ivey), Journal of Services Research (JSR), and South Asian Journal of Management (SAJM). He has co-edited a case collection on Emerging Markets.
Prof. Jai has presented papers in several conferences including, The Academy of Management (AOM), North American Case Research Association (NACRA), European Advanced Business Research Conference, International Conference on Service Innovation Management, Asian Management Research & Case Conference (AMRC) and Advances in Hospitality & Tourism Marketing and Management (AHTMM). He has been the co-chair of International Case Conference (ICC).
At IIM Indore, Prof. Jai has been the Chair of Executive Post Graduate Programme in Management (EPGP), which is a full time, post experience, long duration program. He was instrumental in partnering with McCombs School of Business, University of Texas at Austin for the EPGP International Immersion. He has been the Chair of the PGP Review Committee, which carried out a comprehensive review of the flagship PGP program. Besides being the Marketing Area Chair, he has also chaired the Faculty Workload Norms Committee.
As a visiting faculty, he has taught in the flagship programs of the Indian Institute of Management - Udaipur, Institute of Management Technology (IMT), Dubai, UAE and Indiana University of Pennsylvania (IUP). He has also been invited to take sessions at the National Academy of Direct Taxes (NADT), Nagpur.
He has taught in several Management Development Programmes for the executives from the private & public sector. He has Coordinated the month long GMP for the probationary officers of The Indian Railways Institute of Transport Management. He has also coordinated the Advanced Management Programme (AMP) for Senior Officers of Indian Army.
His areas of research interest include operating role of customers, service recovery, advocacy marketing and business history. He has successfully guided several students at the doctoral level. He offers seminar courses on Service Excellence and Classics in Marketing (CMM) at the doctoral level. He advocates computer based simulation as a pedagogy at all levels and has championed the usage of simulations at IIM Indore. His blogs can be accessed at http://teahousetalk.blogspot.in
Kumar, Siva M., and K. R. Jayasimha. "Brand verbs: brand synonymity and brand leadership." Journal of Brand Management (2018): 1-16. (ABDC: A Category)
Vakeel, K. A., Sivakumar, K., Jayasimha, K. R., & Dey, S. (2018). Service failures after online flash sales: role of deal proneness, attribution, and emotion. Journal of Service Management, 29(2), 253-276. (ABDC: A Category)
Jayasimha, K. R., & Srivastava, H. S. (2017). Consumer advocacy: Examining the feeling and doing following a failed service encounter. Journal of Retailing and Consumer Services, 34, 201-208. (ABDC: A Category)
Jayasimha, K. R., Chaudhary, H., & Chauhan, A. (2017). Investigating consumer advocacy, community usefulness, and brand avoidance. Marketing Intelligence & Planning, 35(4), 488-509. (ABDC: A Category)
Jayasimha, K. R., & Billore, A. (2016). I complain for your good? Re-examining consumer advocacy. Journal of Strategic Marketing, 24(5), 360-376. (ABDC: A Category)
Verma, R., & Jayasimha, K. R. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. (ABDC: B Category)