Bipul Kumar is a Fellow (PhD) from Indian Institute of Management Ahmedabad. He did Executive Post Graduate Diploma in Management from Indian Institute of management Indore and B.Sc. (Engineering) in Civil Engineering from BIT Sindri. He has worked in Oil & Gas downstream sector in different areas such as retailing, engineering, and operations and he also had short stint in Hydropower sector prior to joining academics. His teaching and research areas of interest are Business to Business Marketing, Sustainability and Green Marketing, Corporate Social Responsibility (CSR), Consumer Behavior, Oil & Gas Marketing and Energy Business. He is recipient of research grant from IIM Indore to conduct collaborative research with University of Delaware, USA.
He is currently the Associate Editor of Journal of Global Marketing and is also on the editorial review board of Journal of Business Research.
Areas of Research Interest:
Sustainability and Green Marketing, Business to Business Marketing, Corporate Social Responsibility (CSR) and Consumer Behavior.
- · Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9.
- · Kumar, B., & Dholakia, N. (2016). Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective, in Naresh K. Malhotra (ed.) Marketing in and for a Sustainable Society (Review of Marketing Research, Volume 13) Emerald Group Publishing Limited, pp.169 - 192.
- · Kumar, B., & Bhaskar, K. (2016). Electronic Waste and Sustainability: Reflections on a Rising Global Challenge. Markets, Globalization & Development Review, 1(1), 1-13.
- · Kumar, B. & Sinha, P.K. (2016). Understanding expenditure on different commodity groups in Indian households: emerging patterns and policy implications. International Journal of Indian Culture and Business Management, 13(1), 76–92.
- Kumar, B. (2016). Factors affecting adoption of green products among youths: a conceptual framework based on evidence from India. International Journal of Indian Culture and Business Management, 13(1), 111–126