Bhavani Shankar is an Associate Professor in Marketing. A Fellow of Institute of Rural Management Anand (IRMA). At IIM Indore he teaches Marketing Management, Marketing Research, Rural Marketing, and BoP Marketing courses for PGP and FPM students. His research interests include Social Entrepreneurship and Subsistence Markets.
Chokkannan, P., Bhavani Shankar, S. and Pattusamy, M. (2022), "The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers", Asia Pacific Journal of Marketing and Logistics, (ABDC Ranking - A), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-12-2021-0914