Bhavani Shankar is an Assistant Professor in the area of Marketing. A post graduate in business administration with Marketing and Information Systems specialization and Fellow - Institute of Rural Management Anand (IRMA). At IIM Indore he teaches Marketing Management, Qualitative Marketing Research, Rural Marketing, and Marketing for Development courses. His research interests include Social Entrepreneurship and Subsistence Markets.
Saripalli, B.S. and Chawan, V (2017) “Business Models Sustaining Subsistence Economies: Evidence from India”, Society and Business Review, (Accepted for Publication) – ABDC – B