The new batch of Executive Programme in Sales and Marketing (EPSM) began in online mode at IIM Indore on September 26, 2021. The inauguration took place in the presence of Prof. Subin Sudhir, Chair-Executive Education and Prof. Jayasimha K R, Programme Coordinator & Faculty, IIM Indore. A total of 105 participants have registered for the programme. The programme is being conducted in association with Times TSW.
Prof. Jayasimha K R welcomed the new batch and gave them a briefing about the course. He noted that the programme combines a balance of theoretical and practical knowledge for the participants. It will help the participants to get the latest marketing and sales trends, work with the most efficient tools in the market and get equipped with all the necessary skills in this fast-changing business environment.
Prof. Subin Sudhir briefed the participants about the course. He noted that the programme is contextually designed as per the requirements of the industry and will specifically focus on sales and marketing domains. The course includes sessions on marketing research, consumer behavior, brand management, digital marketing, marketing strategies, marketing channels, B2B marketing, distributions, and emerging trends in marketing to name a few.
Participants from 14 states across the nation have registered for the online programme. The batch profile includes executives from multiple domains including food/beverages, retail, import/export, banking, IT, telecommunications, marketing & sales, environmental services, e-learning, industrial automation, etc.