IIM Indore organised ‘Elixir, a marketing and branding plan competition, at the Institute on Monday, April 6, 2015.
The event was organised in association with GLU (Get Laid Unpaid) – a newly launched clothing brand which fuses fashion with art.
The competition comprised of two elaborate rounds. The first round required the participating teams to create their own creatively innovative marketing strategy for the brand. In the final round, the shortlisted teams had personal interactive sessions with Mr. Tejas Jain, Founder, GLU.
Amongst the five teams that qualified after the rigorous elimination rounds, IPM participants Ms. Ritika Kohli and Mr. Utsav Thapliyal won the competition and bagged a coveted internship with the brand. The competition offered all the participants a profitable opportunity to pragmatically employ their theoretical knowledge, to be confident and delightfully ambitious.