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- Launches the Global Sports Business Management Programme in collaboration with the University of Liverpool
- Participants to learn in IIM Indore Campus and University of Liverpool Campus during the five-phase course
Sports have transcended beyond mere entertainment to become a significant driver of economic growth globally. With the rising popularity of sports leagues, events, and endorsements, the sports industry has witnessed tremendous growth, offering lucrative opportunities for skilled professionals in sports business management. Recognizing this growing demand and the need for specialized education in the field, IIM Indore has now launched a Global Sports Business Management Programme in collaboration with the University of Liverpool. The Memorandum of Understanding (MoU) for this collaboration was signed by IIM Indore’s Director, Prof. Himanshu Rai, and Prof. Julia Balogun, Dean of the University of Liverpool Management School, on March 18, 2024.
Prof. Rai emphasized the importance of sports business management in today’s dynamic landscape, stating, “Sports have emerged as a significant sector driving economic growth worldwide. With initiatives like the Fit India Movement, people of all ages are including sports in their fitness regime. We have launched this programme with the aim to equip aspiring sports business professionals with the knowledge and skills needed to excel in this rapidly evolving industry. This collaboration with the University of Liverpool marks a significant milestone in our efforts to provide cutting-edge education in sports business management, beyond boundaries.”
This programme stands out for its holistic approach to sports business management, covering a diverse range of topics essential for success in the field. Participants will delve into global debates and contemporary issues, evaluate stakeholders and governance structures, and critically assess sports brands and market dynamics, he said.
Designed to provide participants with a comprehensive understanding of various aspects of sports business, including sports marketing, sponsorship, event management, and leadership, the course has been developed by experts from IIM Indore and the University of Liverpool. It includes interactive teaching, case studies, real-world examples, and practical exercises to ensure a holistic learning experience.
“We are delighted to offer this transformative programme that will empower participants to capitalize on the vast opportunities in the sports business industry,” said Prof. Rai. “Sports unite everyone irrespective of their nation, and thus, through our collaboration, we aim to nurture a new generation of sports business leaders who will drive innovation and growth in the global sports market.”
Prof. Julia Balogun also expressed her delight on the occasion. “I am delighted to see the launch of the Global Sports Business Management Executive Education programme, which will be run as a joint programme between IIM Indore and the University of Liverpool Management School”, she said. We look forward to establishing more collaborative ventures between our institutions. The programme builds on the expertise of faculty within both IIM Indore and the University of Liverpool Management School’s Centre for Sports Business. “It will be of great benefit to those in, or aspiring to, careers in sports business”, she added.
Spanning over 8-9 months, the programme is structured into five stages. The first stage kicks off with a five-day on-campus session at IIM Indore, fostering interactive discussions and immersive learning. Following this, participants will engage in online live classes during the second and fourth stages, delivered jointly by IIM Indore and the University of Liverpool, offering flexibility and convenience. The third stage offers a unique opportunity for participants to immerse themselves in the global sports business landscape with a five-day session at the University of Liverpool, providing invaluable insights from industry experts. The programme will conclude with a three-day on-campus session at IIM Indore, consolidating learning and preparing participants for their future endeavors in sports business management.
About IIM Indore: Established in 1996, IIM Indore is among the 100 global business schools (and the second IIM in the country) to receive the prestigious Triple Crown in the form of accreditations from EQUIS, AACSB, and AMBA. IIM Indore has been consistently ranked at the top by various National and International ranking agencies, including NIRF, QS, and the FT-100 rankings. The institute offers a diverse set of executive education opportunities, spanning several long-term and short-term courses. With a robust offering of 200+ executive programmes, including specialized courses tailored for the UAE, GCC, and the Middle East, IIM Indore empowers professionals with globally relevant skills and expertise. Presently, IIM Indore is ranked 8th in the NIRF ranking (a Ministry of HRD, Government of India initiative), 79th in the FT-100 rankings (4th in India, 3rd amongst IIMs), and 25th rank (Asia) in the QS World Rankings for our global MBA (151+ world, 5th in India, 4th amongst IIMs).
About the University of Liverpool: The University of Liverpool is a globally-focused, Russell Group research-intensive institution. The Centre for Sports Business sits within the Triple Accredited University of Liverpool Management School (ULMS) and is a global centre of excellence, which offers world-leading research, consultancy and executive education courses in the business of sport. Their staff bring expertise from a wide range of backgrounds, including expertise in sports analytics, marketing, strategy, economics, leadership, governance and finance, to make the Centre for Sports Business (CSB) a leading hub for sports business knowledge and practice. The University of Liverpool Management School is amongst an elite group of business schools to hold gold standard triple accreditation by AACSB, EQUIS and AMBA, which attest to the quality of our learning programmes.