IIM Indore observed ‘Sadbhavna Diwas’ on August 20, 2018. This date is been celebrated as Sadbhavna Diwas every year on the occasion of birth anniversary of Prime Minister Late Rajiv Gandhi. On this occasion, a Pledge Taking Ceremony was conducted in which the administrative staff of the Institute took a ‘Sadbhavna Pledge’—taking an oath to work for the emotional oneness and harmony of all the people in India regardless of caste, religion, region and language. They also pledges to resolve all differences among each-other through dialogue and constitutional means without resorting to violence.
The theme of Sadbhavna is to promote National Integration and Communal Harmony among people of all religions, languages and regions. The idea behind observance of ‘Sadbhavna Diwas’ is to eschew violence and to promote goodwill among the people.