A book titled Digital Marketing—Cases from India, edited by Professor Rajendra Nargundkar and Dr. Romi Sainy was launched at IIM Indore on September 10, 2018. The book launch ceremony took place in the presence of Professor Rishikesha T. Krishnan, Director, IIM Indore, who released the book; along with MDP participants who registered for Digital Marketing Programme (September 10-12, 2018, conducted by Professor Subin Sudhir).
The book is a joint effort of IIM Indore and Jaipuria Institute of Management Indore. It contains ten contemporary cases written by practitioners of digital marketing from various sectors in India. This book is expected to fill the need for teaching and training material which is contextual and relevant to students and practitioners. ‘The book can be used as a supplement to any digital marketing text book for both classroom teaching and executive training. It is available on both Amazon India and Flipkart’, said Professor Nargundkar.