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Executive Programme in Marktech and AI Driven Marketing
Associate for Technical and Student Support:
Jaro Education
Speak to Academic Advisors: 9766490273
Programme Overview
The Executive Programme in Marktech and AI-Driven Marketing offers learners a comprehensive understanding of Marktech and AI tools, enabling them to effectively apply these technologies in the field of marketing. Designed for individuals aiming to stay ahead in the ever-evolving marketing landscape, this program equips participants with practical knowledge and skills to leverage technology and AI for gaining a competitive edge. By delving into topics such as acquisition, automation, customer lifecycle, and digital transformation strategy, learners gain insights into how to optimize marketing strategies using cutting-edge tools. With a focus on practical application and industry relevance, this programme empowers marketing professionals to navigate the digital era and maximize marketing success.
Programme USPs
- Executive Education Alumni status of IIM Indore
- Certificate of Completion from IIM Indore
- 3 Days On-campus Module
- Live Classes by Highly Experienced IIM Faculty
- Holistic Curriculum
- Focus on Real Business Use Cases
- 125 Hours of Interactive Learning
Programme Content
- Marketing in a Digital World
- Introduction to AI & ML in Marketing
- Understanding Customer Lifecycle – Acquisition, Management and Retention
- Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising
- Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization
- Marketing Analytics and Decision Making
- Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience
- Ethics and Legal Aspects of Marktech Applications
- Digital Transformation Strategy
*Courses are subject to change at IIM Indore’s discretion.
Duration & Number of Session Hours
Duration- 12 Months
On-campus module of 3 days duration: 12 sessions
Programme Schedule: Saturdays, 7:00 pm to 9:45 pm
On Campus Module at IIM Indore: TBD
Application Closure Date: 30th October 2023
Commencement Date: 5th November 2023
Session Timings:
- 1st Session: Saturday 7:00 PM – 8:15 PM
- 2nd Session: Saturday 8:30 PM – 9:45 PM
Pedagogy
Lectures | Case Discussions | Project Work | Term Papers and Assignments
Medium of Instruction: English
Attendance Criteria
- Participants are expected to attend all sessions of a given course. However, participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading. For less than 75% attendance, a grade cut as per the norms will be applied.
Evaluation Methodology
- Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.
*The sample certificate is indicative. The Institute reserves the right to revise it.
Eligibility Criteria
- Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.
*Internships and Trainee experiences are not considered Full-time work.
How the Courses will be delivered:
- Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from 13th January 2024. Sessions will be held every Saturday.
The normal timing of the sessions will be as follows:
- 1st Session: Saturday 7:00 PM – 8:15 PM
- 2nd Session: Saturday 8:30 PM – 9:45 PM
*Session timings are as per Indian Standered Time (IST)
Extra Session as required on Friday 8:00 – 9:15 PM (Max – 2 sessions per month)
Programme Activity Timelines
| Date for Academic Orientation | 6th January 2024 |
| Programme End Date | January 2025 |
Total Fees and Payment Schedule*
| Fee Structure | Amount (in INR) |
| Registration Fee | 2500/- + GST |
| Programme Fee | 3,28,000/- + GST |
| Total Fee | 3,30,500/- + GST |
| Instalment Pattern | Amount (in INR) |
| 1st Instalment
(Payable at the time of admission) |
1,10,000/- + GST |
| 2nd Instalment | 1,10,000/- + GST |
| 3rd Instalment | 1,08,000/- + GST |
*The above fee is exclusive of GST
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes
- Lifetime membership – INR 10,000/- + applicable taxes
Benefits available to Executive Education Alumni:
1) Communication of brochures and newsletters from IIM Indore
2) Access to the IIM Indore Campus Library (onsite access only)
3) Official email ID of the institute
4) ID Card
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. llM lndore reserves the right to confer executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
For more details: https://www.iimidr.ac.in/executive-programmes/executive-alumni/
Please note that all the dates are subject to change due to pandemic situation.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439739
You may also contact Academic Counsellor of our technical partner Jaro Education for this programme on: Priya Rathod- 9766490273
Apply Now: Executive Programme in Marktech and AI Driven Marketing – IIM Indore | Jaro Education
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.