- Humanities and Social Sciences
ABOUT THE AREA
The Humanities and Social Sciences (HSS) Area is one of the unique features of IIM Indore. The HSS Area comprised of faculty members from core disciplines in Humanities and Social Sciences, namely Law, Philosophy, Political Science, Psychology, Public Policy, and Sociology. The Area makes a distinctive contribution towards achieving the Institute’s vision of nurturing socially-conscious and humanistic managers, leaders, and entrepreneurs. With the growing expectation from business to shed its pure profit-making mind-set and contribute to the pressing concerns of humanity and society, the importance of HSS disciplines to the field of management education has been amplified.
The faculty members of the Area offer a diverse set of courses that aim to present a distinctive world-view to equip aspiring managers, leaders, and entrepreneurs develop a holistic understanding of business in the 21st century and in the days to come. The faculty members are engaged in offering various courses across all the major programmes managed by the institute. For the Integrated Programme in Management, the courses from the Area of HSS function as the programme’s building blocks during the first three years.
The Area of HSS offers both core and elective courses in Post Graduate Programme in Management (MBA), Post Graduate Programme in Management in HRM (MBA-HRM), Executive Post Graduate Programme in Management (EPGP), CCBMDO, and GMPE. So far, in these programmes, the Area has offered the core courses such as Ethics and CSR, Legal Aspects of Business, Ethics in Business Management; and electives such as Corporate Governance, Essentials of Human Values, Doing Business in China, Business, Government and Society, Marketing Ethics, Insider-Outsider Perspectives, Brain Talks @ Work, Understanding Culture and Society, Geo Politics and International Business, Understanding Behavioural Dynamics in Organization, Leadership Insights from Bhagvat Gita, Mental Health and Wellbeing at Work, and Thriving at Work.
In the Doctoral Programmes, the Area has offered electives, such as Seminar Course on Marketing Ethics, Social Cognition, Psychometry and Scale Development, and Research in Public Policy.
The area is active in the field of executive educations and successfully conducted MDPs for NTPC, ONGC, ARTRAC, etc.
The faculty are making pioneering contributions to re-exploring the interconnections by conducting research in the fields of Business Ethics, Marketing Ethics, Corporate Governance, Corporate and Economic Law, BRICS and Global Governance, Governance and Politics in China, Corporate Social Responsibility, Ethics in Organizations, Creativity in Education, Denotified Tribes, Gender and Inclusion, Public Policy and Management, Social Identity and Cognition, Organizational Behaviour, Social Movements, and Development Studies.
As an output, the faculty members have published in high impact academic journals, such as Journal of Business Ethics, PLOS One, Journal of Psychological Research, Psychological Studies, Psychology and Developing Societies, Journal of Environmental Psychology, European Journal of Social Psychology, Group Processes and Intergroup Relations, Journal of Developing Areas, Economic and Political Weekly, Asian Journal of Social Science, Journal of International Business Education, International Journal of Indian Culture and Business Management, Cognition and Emotion, Political Psychology, International Journal of Corporate Governance, International Research Journal of Finance and Economics, International Journal of Public Sector Performance Management, Internal Auditing, Vikalpa: The Journal for Decision Makers, Timing & Time Perception etc.
Marketing is an organizational function, although customer-centric, seeks the welfare of all stakeholders. Marketing, as an academic area, not just covers aspects like branding and advertising, which assist in increasing the revenues for big corporates, but it also includes aspects like “bottom of the pyramid” marketing and marketing in subsistence marketplaces. Besides, marketing discipline covers issues like sustainability as well, which is a matter of larger concern to our society. The marketing department at IIM Indore is not just focused on the above-mentioned issues, but also it is committed toward world class and contextually relevant marketing research and education. Currently, the department is served by thirteen full-time faculty members. The faculty members in the area have obtained doctoral degrees/fellowships from leading institutions in India and abroad. Area members have published their research works in some of the highly reputed international and Indian academic journals in business management. In addition, area members have authored teaching cases, simulation exercises, books, and book chapters as well. Books authored by one of the faculty members are highly regarded by B-schools across India and abroad.
The area members research engagements involve the following contextually relevant aspects: channel management, channel relationships management, business-to-business marketing, mobile and digital advertising, consumer advocacy, tourism studies, customer relationship management (CRM), strategic marketing, marketing in emerging markets, brand management, design perception, behavioural judgement and decision-making, consumer information sharing, word-of-mouth (WOM), pricing, behavioural pricing, reference price, sports marketing and sports management. In addition, faculty members are actively engaged in socially relevant research areas like marketing in subsistence marketplaces, sustainability, and green marketing. Besides, area members regularly contribute research papers to conferences organized by apex academic associations in marketing area like American Marketing Association (AMA), INFORMS, JAMS etc. Area members main methodological expertise involve experimental design, structural equation modeling (SEM), latent variable analysis, qualitative research, choice modeling, meta-analysis etc.
Area members’ teaching interests include Brand Management and Advertising, Services Marketing, Marketing Research, Sales and Distribution Management, Marketing Analytics, Business to Business Marketing, Corporate Social Responsibility (CSR), Rural marketing, Qualitative research, Relationship Marketing and CRM, Digital Marketing, Pricing, Sports Marketing and Sports Management etc. The area embraces contemporary participant-centric pedagogies and teaching methods. Area members have developed teaching cases, games, simulation exercises, which are contributed to the repositories managed by institutions and publishers like Ivey, IIMA Case Centre, Journal of International Business Education etc.
Area members are actively engaged in management development programs (MDPs) and consultancy. Area members have successfully conducted MDPs for organizations like Ambuja Cement, Indian Oil Corporation Limited, Star Daichi Life Insurance, Godrej Agrovet and National Academy of Defence Production, The Indian Railways Institute of Transport Management, Pepsi, Reliance Capital, Ircon, Exide, Meril Life etc.
Through research and teaching, the marketing area at IIM Indore aspires to significantly contribute to the future of society, nation, organizations, and learners.
- Operations Management & Quantitative Techniques
Teaching (Doctoral, Post graduate and Executive Education)
The Operations Management and Quantitative Techniques area of the Indian Institute of Management Indore consists of faculty members with diverse academic backgrounds and interests, including Operations Research (OR), Decision Science, Applied Mathematics, Statistics, Probability and Stochastic process, Data Science and Operations Management (OM). Faculty members of the area are involved with teaching and research on theory, algorithms and applications on topics including, but not limited to, Logistics and Supply Chain Management, Inventory Theory, Production Systems, Queuing Theory, Hospital Management, Healthcare Delivery, Mathematical Programming, Optimization, Theory of Constraints, Game Theory, Network Design and Analysis, Data Science, Mathematical Modelling, Simulation, Statistical Modelling, Design and Analysis of Experiments, Bayesian Inference, Partial Differential Equations, Stochastic Processes, Stochastic Volatility Models, Revenue Management, Mathematical and Statistical Finance. The area members teach core and elective courses across the entire breadth of academic programmes offered by the Institute. Area members are also actively involved in crafting in company training programmes for private and public-sector organizations. Faculty members are also part of multiple governmental and private sector consulting projects.
The research issues addressed by faculty members are diverse and include developing new techniques in Statistical Process Control, Acceptance and Importance Sampling, etc. apart from advancing the theory and practice in the areas of OM and SCM with a focus on Operations Management, Supply Chain Management, Statistical Science and Learning, Process improvement (using Lean thinking, Six Sigma) and Logistics and Supply chain Management etc. The prominent areas of research are:
Agriculture supply chains | Bayesian Methods using MCMC | Computer experiments | Consumer Decision Making | Design and analysis of experiments | Financial time series analysis | Fractional Stochastic Processes | Game Theory | Hospital Management | Humanitarian supply chain | Industry 4.0 | Inventory Management | Inventory theory | Levy processes | Maritime industry | Mathematical Finance | Manufacturing strategy | Ship routing and scheduling | Operations Management | Partial differential equations with real-world applications | Process improvement | Queuing Theory | Reverse logistics | Service operations management | Simulation | Statistical modelling | Statistical Process Control | Stochastic optimal control | Stochastic processes | Subordinated stochastic processes | Supply Chain Management | Survey Sampling and inference
The faculty members are also guiding multiple student industry projects and doctoral dissertations. Currently, the area is mentoring thirteen doctoral students (9 FPM and 4 FPM-Industry). Faculty members are also involved in developing managerial cases from primary as well as secondary material. These cases are actively utilized as teaching aids in the postgraduate and management development programmes.
Special initiative by the area
The OM & QT area has initiated a Data Analytics teaching and research module at IIM Indore. An industry expert panel discussion was conducted to understand the market demand and courses required. Another initiative involves starting a research group on Maritime Logistics with some industry members. The aim is to develop a knowledge and research community for the logistics sector in India.
Bhavin J Shah