- Marketing
Marketing is an organizational function, although customer-centric, seeks the welfare of all stakeholders. Marketing, as an academic area, not just covers aspects like branding and advertising, which assist in increasing the revenues for big corporates, but it also includes aspects like “bottom of the pyramid” marketing and marketing in subsistence marketplaces. Besides, marketing discipline covers issues like sustainability as well, which is a matter of larger concern to our society. The marketing department at IIM Indore is not just focused on the above-mentioned issues, but also it is committed toward world class and contextually relevant marketing research and education. Currently, the department is served by thirteen full-time faculty members. The faculty members in the area have obtained doctoral degrees/fellowships from leading institutions in India and abroad. Area members have published their research works in some of the highly reputed international and Indian academic journals in business management. In addition, area members have authored teaching cases, simulation exercises, books, and book chapters as well. Books authored by one of the faculty members are highly regarded by B-schools across India and abroad.
The area members research engagements involve the following contextually relevant aspects: channel management, channel relationships management, business-to-business marketing, mobile and digital advertising, consumer advocacy, tourism studies, customer relationship management (CRM), strategic marketing, marketing in emerging markets, brand management, design perception, behavioural judgement and decision-making, consumer information sharing, word-of-mouth (WOM), pricing, behavioural pricing, reference price, sports marketing and sports management. In addition, faculty members are actively engaged in socially relevant research areas like marketing in subsistence marketplaces, sustainability, and green marketing. Besides, area members regularly contribute research papers to conferences organized by apex academic associations in marketing area like American Marketing Association (AMA), INFORMS, JAMS etc. Area members main methodological expertise involve experimental design, structural equation modeling (SEM), latent variable analysis, qualitative research, choice modeling, meta-analysis etc.
Area members’ teaching interests include Brand Management and Advertising, Services Marketing, Marketing Research, Sales and Distribution Management, Marketing Analytics, Business to Business Marketing, Corporate Social Responsibility (CSR), Rural marketing, Qualitative research, Relationship Marketing and CRM, Digital Marketing, Pricing, Sports Marketing and Sports Management etc. The area embraces contemporary participant-centric pedagogies and teaching methods. Area members have developed teaching cases, games, simulation exercises, which are contributed to the repositories managed by institutions and publishers like Ivey, IIMA Case Centre, Journal of International Business Education etc.
Area members are actively engaged in management development programs (MDPs) and consultancy. Area members have successfully conducted MDPs for organizations like Ambuja Cement, Indian Oil Corporation Limited, Star Daichi Life Insurance, Godrej Agrovet and National Academy of Defence Production, The Indian Railways Institute of Transport Management, Pepsi, Reliance Capital, Ircon, Exide, Meril Life etc.
Through research and teaching, the marketing area at IIM Indore aspires to significantly contribute to the future of society, nation, organizations, and learners.
- Operations Management & Quantitative Techniques
Teaching (Doctoral, Post graduate and Executive Education)
The Operations Management and Quantitative Techniques area of the Indian Institute of Management Indore consists of faculty members with diverse academic backgrounds and interests, including Operations Research (OR), Decision Science, Applied Mathematics, Statistics, Probability and Stochastic process, Data Science and Operations Management (OM). Faculty members of the area are involved with teaching and research on theory, algorithms and applications on topics including, but not limited to, Logistics and Supply Chain Management, Inventory Theory, Production Systems, Queuing Theory, Hospital Management, Healthcare Delivery, Mathematical Programming, Optimization, Theory of Constraints, Game Theory, Network Design and Analysis, Data Science, Mathematical Modelling, Simulation, Statistical Modelling, Design and Analysis of Experiments, Bayesian Inference, Partial Differential Equations, Stochastic Processes, Stochastic Volatility Models, Revenue Management, Mathematical and Statistical Finance. The area members teach core and elective courses across the entire breadth of academic programmes offered by the Institute. Area members are also actively involved in crafting in company training programmes for private and public-sector organizations. Faculty members are also part of multiple governmental and private sector consulting projects.
Research
The research issues addressed by faculty members are diverse and include developing new techniques in Statistical Process Control, Acceptance and Importance Sampling, etc. apart from advancing the theory and practice in the areas of OM and SCM with a focus on Operations Management, Supply Chain Management, Statistical Science and Learning, Process improvement (using Lean thinking, Six Sigma) and Logistics and Supply chain Management etc. The prominent areas of research are:
Agriculture supply chains | Bayesian Methods using MCMC | Computer experiments | Consumer Decision Making | Design and analysis of experiments | Financial time series analysis | Fractional Stochastic Processes | Game Theory | Hospital Management | Humanitarian supply chain | Industry 4.0 | Inventory Management | Inventory theory | Levy processes | Maritime industry | Mathematical Finance | Manufacturing strategy | Ship routing and scheduling | Operations Management | Partial differential equations with real-world applications | Process improvement | Queuing Theory | Reverse logistics | Service operations management | Simulation | Statistical modelling | Statistical Process Control | Stochastic optimal control | Stochastic processes | Subordinated stochastic processes | Supply Chain Management | Survey Sampling and inference
The faculty members are also guiding multiple student industry projects and doctoral dissertations. Currently, the area is mentoring thirteen doctoral students (9 FPM and 4 FPM-Industry). Faculty members are also involved in developing managerial cases from primary as well as secondary material. These cases are actively utilized as teaching aids in the postgraduate and management development programmes.
Special initiative by the area
The OM & QT area has initiated a Data Analytics teaching and research module at IIM Indore. An industry expert panel discussion was conducted to understand the market demand and courses required. Another initiative involves starting a research group on Maritime Logistics with some industry members. The aim is to develop a knowledge and research community for the logistics sector in India.